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You've probably been duped by overconsumption marketing: don't worry we've all been there
Overconsumption is rife.  Whether you feel overwhelmed by items in your space or you've been on the sustainability side of the internet for a while, it feels impossible to not be confronted by it.  Over the past couple of decades the focus on overconsumption has been aimed at the fast fashion industry. This is an important and unfortunately growing problem. But it's symptomatic of the rest of our lives. If we as a society feel able to throw away items at the drop of a hat, what stops us from... Read more...
Making sustainable choices | How to figure out if a company's sustainability claims are legit
Making sustainable choices can be a minefield. With the rise of greenwashing and unregulated sustainability claims, it's increasingly hard to make sustainable choices when you are shopping.  So how do we cut through the faff and truly know if we are making a sustainable choice? We've made a list below to help you look out for certain practices that might indicate a business you intend on buying from is aware of their social and environmental impact and is doing as much as they can to excel in those areas. We've... Read more...
Sustainability Red Flags: and How to Spot them Before you Order
We've all been there, we take a companies word for it, we buy something we think is sustainable, we feel good and that we've made an ethical choice.  Then the product arrives... it's packaged in excessive plastic packaging, or later someone tells you something about the companies ethics you didn't know.  You are not to blame. Sustainability claims for the most part are unregulated, so any company can claim to be 'green', 'ethical' or 'sustainable'. This contributes to a huge greenwashing problem that ultimately misleads consumers into thinking they're making... Read more...